BODi Rebranding Complete: Fitness Giant Transitions to New Stock Symbol BODI on NYSE

The Beachbody Company, Inc. is officially completing its corporate identity transformation. Starting March 4, 2024, the company’s Class A common stock will trade under the ticker symbol “BODI” on the New York Stock Exchange, marking a significant milestone in the company’s ongoing rebrand initiative launched in March 2023. The previous ticker “BODY” will be retired, though the company’s listing on NYSE remains unchanged, as does the CUSIP identifier.

A Quarter-Century of Fitness Innovation

What began as Beachbody in 1999 has evolved into BODi, a comprehensive digital fitness and wellness platform. The company’s quarter-century journey reflects the changing landscape of home fitness. Signature programs including P90X, Insanity, and 21-Day Fix revolutionized how people approach structured exercise at home. Beyond workout content, BODi expanded into nutritional solutions with Shakeology, a premium superfood supplement that became a cornerstone of the company’s ecosystem.

Scale and Community Impact

The numbers tell a compelling story: over 30 million customers have engaged with BODi’s programs since inception. This user base represents a thriving global community united by shared wellness objectives. Members collaborate to maintain accountability on core goals—sustainable weight management, enhanced muscular strength, elevated energy levels, and comprehensive mental and physical resilience. The community-driven approach distinguishes BODi from traditional fitness companies.

Strategic Alignment Through Rebranding

The shift from Beachbody to BODi extends beyond a marketing refreshment. The new beachbody stock symbol reflects the company’s strategic pivot toward a more integrated digital platform identity. By aligning corporate branding with market positioning, the company signals its commitment to innovation in the evolving fitness technology sector. The ticker change operationalizes this shift, making the company’s market identity consistent across all touchpoints.

What Remains Constant

Amid these transformations, operational stability persists. The Class A common stock, with a par value of $0.0001 per share, continues its NYSE listing under the same regulatory framework. The CUSIP number—the identification code used for trading and settlement—remains unaltered, ensuring continuity for existing shareholders and institutional investors.

For institutional and individual investors seeking updated information, The Beachbody Company maintains dedicated investor relations resources through ICR, Inc., available at BeachbodyIR@icrinc.com.