BUGATTI VEYRON SHATTERS AUCTION RECORDS: BROAD ARROW'S VEGAS DEBUT PULLS IN $13.7M

Broad Arrow Auctions just made a splash with its inaugural Las Vegas event, and the numbers tell quite a story. The October 31 sale at Wynn Las Vegas wrapped up with a jaw-dropping $13.7 million in total sales and an impressive 82% sell-through rate—a solid showing for a first-time market entry.

The real headline-stealer? A pristine 2010 Bugatti Veyron EB 16.4 Coupe that commanded a record-setting $2,205,000, demolishing pre-sale estimates of $1.5M–$1.8M. This wasn’t just any Veyron—the black-and-blue two-tone example came fresh from service with low mileage, representing the kind of original, unmodified specimen that’s been driving up prices across the market lately.

Classic Iron Still Packs a Punch

But it wasn’t just modern supercars stealing the spotlight. A 1962 Mercedes-Benz 300 SL Roadster caught serious momentum, crossing the block for $1,831,000 against a $1.45M–$1.6M estimate. The sale room also witnessed an iconic 1965 Aston Martin DB5 Vantage fetch $1,116,000, well above its $850K–$1.0M projection. These weren’t flukes—they signal enduring demand from collectors who prize originality and provenance above all else.

The Modern Supercar Surge Continues

The Bugatti Veyron’s record-breaking performance reflects a broader market trend. Additional modern performance pieces fueled the bidding wars, with a 2009 Mercedes-Benz SLR McLaren Roadster 722 S (one of just 150 built) hitting $885,000, and a one-of-one 2017 Ferrari F12berlinetta 70th Anniversary Edition known as “The Ingrid” commanding $665,000.

The diversity of top-sellers—from post-war classics to contemporary hypercars—suggests the collector car market remains surprisingly balanced, with wealth chasing quality across multiple eras and price points.

What This Means for the Market

With more than a third of bidders new to Broad Arrow, the Las Vegas debut clearly resonated with a fresh crowd of enthusiasts and collectors. The strong Bugatti Veyron result, coupled with solid performances across the catalog, points to sustained appetite for well-preserved, low-mileage examples of desirable models.

As Broad Arrow continues expanding globally—having recently added auctions in Europe and now establishing a foothold in Las Vegas—these early results suggest the appetite for premium collector cars remains robust, regardless of geography.