Chewy's Holiday Letter Campaign Turns Pet Dreams Into Reality With $10M Giving Initiative

This year, Chewy is reimagining holiday wish lists in a way no pet retailer has done before. The company just unveiled “Letters to Chewy Claus,” an interactive campaign that lets pets submit their holiday wish lists directly—because let’s face it, our furry friends deserve a seat at the gift-giving table too.

How It Works: A Letter to Santa, But Make It Pet-Friendly

Pets can visit a specially designed website to share their holiday wish lists. Chewy Claus reviews submissions and determines who’s been naughty or nice (spoiler: most pets make the nice list). All letters submitted before December 15 will receive gifts delivered before the new year. It’s essentially a letter to santa concept, but exclusively for our four-legged, feathered, and scaled companions.

The Charity Angle: Real Impact Beyond Holiday Magic

Beyond the heartwarming premise, Chewy is backing this initiative with serious charitable commitments. For every letter submitted, Chewy donates one pound of pet food to shelters and rescue partners through Greater Good Charities. That’s up to 15,000 pounds of food. But that’s just the beginning.

Throughout their Season of Giving campaign (running through January 3, 2023), Chewy is matching customer purchases with product donations up to $1M per week. Over the full campaign period, this could total $10M in donations—toys, treats, food, and essential supplies flowing directly to vulnerable pets living in shelters and rescues.

Why This Matters

Chewy’s VP of Brand Marketing, Orlena Yeung, summed up the company’s mission: “At Chewy, we know pets are a part of the family, and we wanted to give them a way to truly participate in the holiday season.” The initiative recognizes what every pet parent already knows—the companionship and love from our pets is the gift that keeps giving.

Shop the Holiday Collection

Chewy’s holiday lineup includes festive treats, toys, apparel, advent calendars, and stocking stuffers designed for every pet. Their latest TV spot humorously captures why pets might be confused by human holiday traditions—inflatable yard decorations and awkward photo sessions—but they’re absolutely on board with the treats and toys part.

Whether you’re shopping for a specific furry friend or donating to shelter animals through this campaign, Chewy has positioned itself as the one-stop destination for pet parents during the holidays.