Hedy: Columbia Care's Unified Edibles Portfolio Strategy Across Six Markets

WalletManager · 2025-12-31T10:58:03+00:00

Columbia Care Inc. has launched Hedy, a new standardized cannabis-infused edibles platform featuring fast-acting gummies and chocolate drops across multiple states. This brand consolidates existing edible offerings and plans further market expansion and product variety.

WalletManager

2025-12-31 10:58:03

Abstract generation in progress

Columbia Care Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP) has unveiled Hedy, a standardized cannabis-infused edibles platform rolling out across Arizona, Colorado, Delaware, Massachusetts, Missouri and Virginia. The brand consolidates the company’s distributed edible offerings into a cohesive national presence.

Product Specifications and Market Availability

Hedy edibles launch with fast-acting gummies in three flavor profiles: cherry lime, green apple and watermelon. Colorado market now features chocolate drops. Each gummy contains either 5mg or 10mg of THC, packaged in quantities of 10 or 20 depending on state regulations. The formulation leverages Azuca’s TiME INFUSION™ technology, engineered to deliver onset effects within 5-15 minutes—a competitive advantage in the rapid-acting segment.

Brand Architecture and Future Expansion

Columbia Care positioned Hedy as the unifying identity for edible products company-wide. Existing portfolio brands including NectarBee will transition to the Hedy platform over time. BJ Carretta, SVP of Brands, emphasized that the visual identity, packaging design and flavor selection reflect customer research conducted through proprietary platforms like Forage, which aggregates user preference data across Columbia Care’s market footprint.

The company plans incremental market expansion and product line extension in coming months, moving beyond gummies and chocolates into additional consumption formats.

Company Context

Columbia Care operates 131 facilities across 18 U.S. jurisdictions, comprising 99 dispensaries and 32 cultivation/manufacturing operations. The company manufactures multiple branded products (Seed & Strain, Triple Seven, gLeaf, Classix, Press, Amber, Platinum Label CBD) alongside the Cannabist retail network. As a legacy multi-state cannabis operator, Columbia Care serves both medical and adult-use markets.

For additional product information, visit www.hedyedibles.com or www.columbia.care

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