Hims & Hers Launches in Canada Through Strategic Livewell Acquisition, Targeting Obesity Crisis

Hims & Hers Health, Inc. (NYSE: HIMS), the leading U.S. health and wellness platform, has officially begun serving patients in Canada following its completion of acquiring Livewell, a prominent Canadian digital health platform specializing in weight loss treatment. This move represents a major milestone in the company’s global expansion strategy, building on established operations across the United States and Europe.

Market Opportunity and Public Health Context

The Canadian market presents a compelling opportunity for Hims & Hers’ services. Approximately two-thirds of Canadian adults are overweight or living with obesity, yet access to proven, affordable treatments remains constrained by high costs and systemic barriers to care. The combination of Livewell’s established local infrastructure and Hims & Hers’ cutting-edge digital platform is positioned to address this gap, making specialized weight loss care more readily available to broader segments of the Canadian population.

The timing proves particularly strategic, as the anticipated arrival of generic semaglutide in Canada is expected next year. Hims & Hers plans to accelerate its comprehensive weight loss program launch to coincide with this development, capitalizing on increased treatment accessibility and market readiness.

Leadership Structure and Local Commitment

To ensure effective market execution, Hims & Hers has assembled dedicated Canadian leadership. Austin Kouri, an experienced business executive, assumes the role of General Manager of Canada and will spearhead local operations. Supporting this leadership team is Dr. Sandy Van, MD, CCFP, ABOM Dipl, a prominent obesity medicine specialist who joins as Chief Medical Officer for Canada and advisor to the company. This governance structure underscores Hims & Hers’ commitment to combining commercial expertise with specialized medical insight.

Strategic Vision and Company Mission

“Our Canadian launch directly responds to urgent public health priorities, particularly the growing obesity epidemic,” explained Andrew Dudum, co-founder and CEO of Hims & Hers. “This represents a fundamental extension of our commitment to democratizing access to personalized, high-quality healthcare. We’re establishing a roadmap to bring Hims & Hers’ trusted model to additional global markets in the years ahead.”

Austin Kouri added: “This represents a meaningful contribution to Canadian health and wellness. Our digital-first approach can enhance the healthcare system by delivering specialized, timely, and cost-effective solutions for prevalent conditions including obesity. We’re committed to ensuring every Canadian can access the care necessary for a healthier lifestyle.”

Antoine Arbour, co-founder of Livewell, noted: “Joining Hims & Hers creates an exciting pathway forward. This partnership enables us to participate in the global movement toward democratizing essential healthcare. By pooling our capabilities, we can establish a foundation to reach millions of Canadians nationwide.”

Financial and Growth Considerations

The acquisition was completed on an all-cash basis, funded through Hims & Hers’ existing balance sheet, avoiding debt financing concerns. The company projects continued expansion into additional specialty care areas across Canada and internationally as demand for accessible, personalized healthcare solutions grows.

About Hims & Hers

Hims & Hers is a leading digital health platform dedicated to helping people achieve wellness through accessible, evidence-based medical care. The company operates on the principle that personalized, affordable healthcare should be universally available. By removing barriers to care and normalizing health challenges, Hims & Hers enables patients to achieve positive health outcomes. The company serves patients through www.hims.com and www.forhers.com.

About Livewell

Livewell operates as a trusted Canadian digital health platform with a primary focus on weight loss treatment. Leveraging licensed providers throughout Canada, the platform delivers personalized, safe, and affordable treatment solutions through a digital-first infrastructure. Livewell’s nationwide presence has been transforming how Canadians access weight loss care.