Kubient Completes $20.7M Funding Round to Boost Digital Ad Tech Platform

Kubient (NasdaqCM: KBNT) just wrapped up its public offering, bringing in $20.7 million to fuel its cloud-based digital advertising platform. The company issued 3.5 million shares at $5.10 per share, with underwriters also exercising their full overallotment option for an additional 529,411 shares.

After accounting for underwriting fees and expenses, Kubient expects to pocket approximately $18.8 million in net proceeds. Maxim Group LLC and Joseph Gunnar & Co. served as co-book-running managers for the offering.

Here’s where the money is going:

The capital will be deployed across multiple strategic priorities. Product development and infrastructure improvements are top of the list, alongside building out sales and marketing operations in both US and international markets. The company will also allocate funds for working capital needs and capital expenditures. Additionally, about $80,000 will be used for debt repayment.

Beyond these immediate uses, Kubient hasn’t ruled out using some proceeds for acquisitions or strategic investments in complementary technologies, businesses, or brands that could accelerate growth.

What Kubient Actually Does:

The company operates the Kubient Audience Cloud, a next-generation marketplace infrastructure designed to connect buyers and sellers of digital advertising through audience-based marketing. The platform combines real-time bidding (RTB) marketplace automation with AI-powered fraud prevention, specifically tailored for the digital out-of-home (DOOH) advertising space.

According to the company, its mission is clear: transform digital advertising into a more transparent, audience-focused ecosystem where brands and publishers can reach audiences across all channels and formats without the typical opacity that plagues programmatic ad buying.

This funding marks a significant milestone as Kubient looks to scale its platform and capture more of the growing digital advertising technology market.