Playboy Magazine is Making a Comeback: Iconic Brand Launches Print Edition and Worldwide Playmate Search in 2025

After years of absence, Playboy is officially bringing back its legendary print magazine with an annual release planned for February 2025. The announcement from PLBY Group represents a major shift in strategy as the brand seeks to reclaim its cultural prominence through both digital and print channels.

The Print Magazine Returns

The 2025 Playboy magazine won’t just be any relaunch—it’s designed to resurrect what made the publication legendary in the first place. Readers can expect the signature elements that defined decades of Playboy: stunning photography, the famous Playmate Centerfold, in-depth interviews, and expert lifestyle advice columns. This marks the first major print publication since 2020, signaling the brand’s confidence in the enduring appeal of print media.

Mark Healy, a veteran editor who previously led GQ and Rolling Stone, has been named Editor-in-Chief. His appointment signals that PLBY Group is serious about maintaining editorial quality and attracting serious journalism talent.

Playmate and Bunny Casting Goes Global

Accompanying the magazine revival, Playboy is launching a worldwide search for both the 2024 and 2025 Playmate of the Year. The search kicks off this month online, followed by an eight-city tour spanning from New York City to Los Angeles and Miami. The hunt will culminate with the unveiling of the 2024 Playmate of the Year in the February 2025 issue, while monthly online features will showcase 2025 selections throughout the year.

This rebirth of the Playmate franchise also introduces a new generation of Playboy Bunnies who will represent the brand at exclusive events and experiences.

A Redesigned Digital Home

The newly revamped Playboy.com launched this week as a comprehensive platform featuring original editorial content across lifestyle, sports, automotive, and travel categories. The site also archives decades of Playboy’s most iconic content—including the legendary Playboy Interview and Playboy Advisor columns.

The digital strategy emphasizes creator partnerships, with Playboy collaborating with prominent content creators to produce fresh material and activate e-commerce initiatives across social and other distribution channels.

Looking Ahead to 70 Years of Legacy

The February 2025 magazine launch will be celebrated during Big Game Weekend in New Orleans. This coordinated effort—combining print, digital, events, and creator partnerships—represents PLBY Group’s broader vision of positioning Playboy as a multi-platform lifestyle brand that honors its seven-decade heritage while adapting to modern media consumption.

So yes, Playboy magazine is still published—and it’s coming back stronger than ever.