Premium Hearing Solutions Come to Sam's Club: Lucid Hearing Aids Now Available at Competitive Prices

Sam’s Club, the membership warehouse division of Walmart, has expanded its in-house Hearing Centers with a new partnership featuring cutting-edge hearing technology from Lucid Hearing and Liberty Hearing Aids. The collaboration brings smartphone-compatible hearing devices to members at price points significantly lower than traditional market rates.

Product Lineup and Pricing

The flagship offering is the U24 channel hearing aid, featuring Lucid digital technology and Bluetooth connectivity to iPhone devices. Priced at $1,399.98 per pair, these units incorporate Lucid Clear™ advanced noise reduction technology designed to suppress both low-level and impulse noise. For budget-conscious shoppers, the U16 channel model is available at $999.98—a fully-loaded option that competitive hearing aid retailers rarely match at this price point. Each model includes dynamic feedback cancellation, fast-acting feedback suppression, and a dynamic directional microphone for enhanced speech recognition in noisy environments.

Flexible Payment Options

Sam’s Club Hearing Centers are introducing a subscription model that makes premium hearing assistance accessible to more people. Members can secure a pair of 24-channel Liberty Hearing Aids for as little as $46 monthly through Allegro Credit—removing significant financial barriers for those with hearing loss.

Technology Behind the Products

Liberty Hearing Aids are powered by Lucid technology, which departs from traditional compression-based hearing aid systems. The engineering incorporates automatic adjustment algorithms originally developed for cochlear implants, allowing the devices to optimize audio output across continuously changing environments. Durability is enhanced through nanotechnology coating that repels moisture, while intelligent feedback control adapts to sudden shifts in acoustic conditions.

Professional Services at Sam’s Club Hearing Centers

State-licensed and Lucid-certified hearing specialists operate testing facilities within Sam’s Club locations. Each patient receives a comprehensive ear examination using state-of-the-art equipment at no charge (for those 19 and older), with a copy of their audiogram provided for personal records. Specialists determine whether hearing loss is present and recommend appropriate treatment paths.

Company Background

Lucid Hearing operates over 500 Hearing Solution Centers across the United States, having helped more than 200,000 individuals improve their hearing. The company manufactures hearing aids in the USA and maintains a certification program for all specialists. Sam’s Club continues to expand its healthcare services portfolio, now including in-house Pharmacies, Optical Departments, Hearing Centers, and various convenience services like Scan & Go and Club Pickup across its nearly 600 locations in the U.S. and Puerto Rico.