From NBA Court to Coffee Culture: Jimmy Butler's BIGFACE Lands in San Francisco's Mission District

NBA star Jimmy Butler is bringing his premium coffee brand BIGFACE to San Francisco with a highly anticipated pop-up experience. The two-week venture, set to run from July 10 to 27, 2025, will operate at Square’s Corner Store (1100 Valencia Street) in the Mission District – marking Butler’s first major business move since joining the Golden State Warriors and establishing roots in the Bay Area community.

The BIGFACE Story: From Hotel Room to Cultural Movement

Butler’s coffee journey is as unconventional as his basketball career. Born in 2020 during the NBA bubble, BIGFACE emerged from a simple yet powerful idea: provide fellow players with exceptional specialty coffee. What started as brewing and selling from a hotel room has transformed into a thriving premium lifestyle brand that champions sustainability and excellence in specialty coffee sourcing.

The brand’s evolution accelerated significantly in 2024 when Butler opened BIGFACE’s flagship location in Miami. Beyond serving as a retail space, the Miami hub has become a cultural centerpiece, featuring cutting-edge Square Register and Square Terminal systems, a sleek Modbar espresso setup, a grab-and-go ReadyBev station, and an exclusive premium apparel collection that reflects the brand’s commitment to design and innovation.

What to Expect at the San Francisco Pop-Up

The Mission District pop-up will showcase BIGFACE’s full coffee repertoire: hand-crafted espresso drinks, cold brew, and precision pour-over coffee. Each offering can be customized with BIGFACE’s signature infusions – vanilla, salted caramel, and strawberry – allowing visitors to personalize their experience. Bottled and canned ReadyBev options will also be available for those seeking convenience without compromising quality.

Square’s payment infrastructure powers the entire operation, with a special incentive for the local community: customers using Cash App Cards receive 15% off all purchases throughout the pop-up period. Additionally, BIGFACE has designed SF-exclusive merchandise that honors the Corner Store’s historical significance as the former home of the beloved Lucca Ravioli, making each purchase a piece of local nostalgia.

Butler’s Vision: Coffee as Community Connector

“San Francisco’s coffee culture is legendary, making the city an ideal fit for BIGFACE,” Butler explained. “Coffee brings people from all different backgrounds together, so partnering with Square to bring BIGFACE to the Mission is the perfect way to connect more deeply with the Bay Area and show love to a community that’s embraced me.”

This pop-up represents more than a commercial venture – it’s a reflection of Butler’s philosophy that coffee transcends beverage consumption to become a vehicle for community connection and shared passion. The move positions BIGFACE alongside other cultural moments, having previously appeared at events like PSG House in LA and the Miami Grand Prix.

Square’s Commitment to Local Business

The BIGFACE pop-up builds on Square’s broader mission to support neighborhood entrepreneurship. The Corner Store has already served over 2,000 community members through workshops, networking events, and educational sessions. Following the BIGFACE residency, Square plans to partner with local nonprofit SF New Deal to bring another small business operator into residency through the remainder of 2025, reinforcing the platform’s dedication to amplifying local commerce.

The initiative exemplifies how technology paired with genuine entrepreneurial passion can create meaningful community value. Butler’s evolution from basketball court to coffee entrepreneur demonstrates that success extends far beyond a single domain when vision and proper tools align.