ParkHub Merges with JustPark: $1B+ Parking Tech Giant Takes Shape with Strategic Backing from FTV Capital and LLR Partners

Two major players in the parking technology space—ParkHub, a North American parking software and payments leader, and JustPark, the UK’s dominant app-based parking platform—have agreed to combine operations. The merger, backed by growth capital from FTV Capital alongside existing investor LLR Partners, creates a formidable end-to-end parking ecosystem spanning North America and the United Kingdom.

The Scale of This Combination

The combined entity now serves over 20 million drivers and manages business for more than 500 B2B customers globally. To put this in perspective, the partnership currently processes $1 billion+ in annual booking volume, positioning it as a heavyweight in the vertical SaaS and payments sector. ParkHub has established itself as the go-to solution for major North American venues—from sports and entertainment complexes to universities, municipalities, and large commercial asset managers. Meanwhile, JustPark has built its reputation by efficiently matching UK drivers with available parking spaces, monetizing unused capacity and generating revenue streams for space owners.

Strategic Rationale and Market Timing

The merger capitalizes on a clear industry tailwind: the accelerating shift from cash to digital payments in parking operations. As more venues adopt prepaid parking systems, primary ticketing vendors are increasingly integrating partnerships with parking providers to streamline both on-venue and off-venue parking management. This combination positions the merged company to capture market share across both regions while offering customers seamless, integrated solutions.

Jeff Shanahan, CEO at ParkHub, highlighted the timing advantage: “We’re well positioned to capitalize on these industry tailwinds by leveraging JustPark’s parking reservations and mobile payments capabilities.” Anthony Eskinazi, founder and CEO at JustPark, echoed this sentiment, noting that the merger “catapults JustPark to new heights” and enables expansion into the North American market.

Investment and Future Direction

FTV Capital led the strategic growth investment, bringing both capital and operational expertise to the table. Kyle Griswold, partner at FTV Capital, emphasized the strategic fit: “Both ParkHub and JustPark stand out as category-leading vertical SaaS and payments platforms in their respective markets.” FTV’s track record includes successful investments in vertical software and payments companies, making it an ideal partner for this growth phase.

JustPark founder Eskinazi will remain at the helm of the UK business, ensuring continuity and maintaining focus on the company’s core mission to improve driver experiences. The merged organization combines real-time operational data, robust performance analytics, dynamic pricing capabilities, and seamless integrations with major ticketing and parking reservation providers.

This move reflects a broader consolidation trend in vertical SaaS, where specialized software providers increasingly look to geographic or service expansion to drive growth. For the parking industry, it signals a maturation of the market and a shift toward comprehensive, integrated solutions rather than point products.