Safety Shot Expands Lineup with Portable 4-Ounce Beverage Format

Safety Shot, the pioneering functional beverage designed to reduce blood alcohol content, has unveiled a new compact bottle size aimed at consumers seeking convenience without compromising effectiveness. The 4-ounce format represents a strategic shift toward accessibility, allowing users to carry the innovative drink formula in daily routines.

A New Approach to Portable Wellness

The newly introduced 4-ounce bottles maintain the same proprietary formula as the original product, combining Essential B vitamins, antioxidants, electrolytes, and nootropics to enhance mental clarity, energy, and mood. What sets this functional beverage apart in the market is its unique ability to support the body’s metabolism of blood alcohol in approximately 30 minutes—a capability unmatched by competitors in the wellness industry.

Market Rollout and Availability

Safety Shot plans to make these compact bottles available during Q3 through convenience stores and liquor retail locations across the United States. The rollout supports the company’s broader 2024 initiative to expand business-to-business partnerships with distributors, retailers, bars, and restaurants.

Josh Wagner, Chief Revenue Officer, emphasized the strategic importance of this move: “Creating more portable options allows our customers to integrate Safety Shot into their lifestyle seamlessly, whether they’re at work, traveling, or out socially. The 4-ounce format removes barriers to consistent use.”

Why the Smaller Format Matters

For individuals managing active schedules, the compact packaging solves a practical problem—traditional larger bottles lack portability. This new offering positions Safety Shot as both an innovation in functional beverages and a lifestyle necessity for health-conscious consumers who want metabolic support without bulk or inconvenience.

The company continues to distribute its formula through online channels, including its official website and major e-commerce platforms, while simultaneously building its retail and foodservice presence throughout the country.