ZOZO Unveils ZOZOSUIT 2: Precision 3D Body Measurement Technology Now Available for Enterprise Partnerships

ZOZO Inc. has introduced ZOZOSUIT 2, marking a significant leap forward in smartphone-based body scanning technology. The new measurement suit represents a refined approach to capturing precise 3D body models, leveraging improvements in both hardware design and algorithmic processing.

Technical Breakthrough: What Makes ZOZOSUIT 2 Different

The core advancement of ZOZOSUIT 2 lies in its enhanced detection capabilities. The suit now incorporates 20,000 fiducial markers on average—a 50-fold increase compared to the previous generation’s approximately 400 markers. This dramatic scaling enables smartphone cameras to capture intricate body contours and curvature with unprecedented detail.

Beyond marker density, ZOZOSUIT 2 introduces larger 6mm fiducial markers (upgraded from 2mm), which significantly improves recognition accuracy when scanned by standard smartphone cameras. The result is a more seamless scanning experience paired with markedly enhanced three-dimensional model fidelity.

When benchmarked against conventional 3D laser scanners, ZOZOSUIT 2 achieves an average measurement error of just 3.7mm—a performance threshold previously attainable only through expensive specialized equipment. The scanning process remains straightforward and intuitive, eliminating the need for dedicated infrastructure.

Beyond Fashion: Expanding the Application Landscape

Initially developed to optimize clothing fit on ZOZOTOWN, Japan’s leading online fashion retail platform, the ZOZOSUIT 2 ecosystem has matured into a versatile measurement solution. The technology now supports precise sizing recommendations for performance-oriented and specialized apparel categories. Additionally, high-resolution body scans enable continuous fitness tracking and health monitoring applications, positioning the technology within preventive medicine and wellness sectors.

The inclusion of advanced pose detection and silhouette fitting algorithms further extends use cases into sports analytics, gaming, and entertainment industries—territories far removed from traditional fashion retail.

ZOZOMAT: Complementary Foot Scanning Innovation

Running parallel to body measurement capabilities, ZOZO’s proprietary ZOZOMAT technology delivers specialized 3D foot scanning. This printed mat-based solution allows users to capture precise foot geometry using only a smartphone camera, producing results comparable to laser scanning with a minimal 1.4mm average error.

Since its February 2020 launch, ZOZOMAT accumulated over 1 million user orders within three months—a metric underscoring market demand for accessible, accurate sizing solutions. The technology integrates with ZOZOSHOES, ZOZOTOWN’s footwear platform, enabling cross-brand shoe size recommendations tailored to individual foot geometry.

Strategic Pivot: Opening the Ecosystem

Rather than restricting its measurement intelligence to internal retail operations, ZOZO has elected to extend both ZOZOSUIT 2 and ZOZOMAT access to third-party partners and enterprises. This strategic shift aims to catalyze innovation across disparate industries by combining ZOZO’s accumulated measurement expertise with external partners’ domain-specific knowledge and capabilities.

The company has established demonstration facilities for media and business development teams, facilitating direct engagement with both measurement technologies and their respective technical specifications.

Reflecting ZOZO’s foundational philosophy—“Be unique. Be equal.”—the measurement technology initiative represents a commitment to democratizing access to precision body and foot scanning capabilities, historically constrained by cost and complexity barriers.