Hims & Hers Unveils Hard Mints: Redefining Erectile Dysfunction Treatment Through Personalized Prescription Options

Hims & Hers Health, Inc. (NYSE: HIMS) has introduced a novel approach to treating erectile dysfunction with the rollout of Hard Mints by Hims—a prescription-based chewable mint formulation designed to give healthcare providers greater flexibility in customizing treatment plans for individual patients.

What Sets Hard Mints Apart

The compounded chewable tablets feature multiple active pharmaceutical ingredients, mirroring those found in well-established medications like Cialis©, Viagra©, Levitra©, and Stayxn©. Rather than offering a one-size-fits-all solution, Hard Mints by Hims allows medical professionals to tailor dosages and ingredient combinations to match each patient’s specific health profile and preferences.

This personalization marks a significant shift in how erectile dysfunction is treated. As Dr. Peter Stahl, Urologist and Senior Vice President of Men’s Reproductive & Sexual Health at Hims & Hers, explains: “Customizing medication dosing within innovative formats is going to fundamentally reshape healthcare delivery.” The approach empowers providers to account for individual clinical needs and patient preferences simultaneously.

Ingredient Options and Flexibility

Hard Mints by Hims comes in three distinct formulations:

Vardenafil provides rapid onset of action, utilizing the same active ingredient as Levitra© and Stayxn©.

Tadalafil offers extended duration, now available through Hims in both daily maintenance and as-needed chewable formats—sharing the same active ingredient as Cialis©.

Tadalafil-Sildenafil Combination merges fast-acting and long-lasting properties, combining active ingredients from both Cialis© and Viagra© in a proprietary blend.

Accessibility and Stigma Reduction

Priced at a starting point of $30 monthly, Hard Mints by Hims makes personalized treatment accessible. The product’s format and packaging strategy deliberately challenge the stigma surrounding erectile dysfunction medication, according to Dr. Scott Knoer, Chief Pharmacy and Innovation Officer. “Healthcare isn’t standardized, and neither should medication be,” he notes. “This medication format helps people approach their health with greater confidence.”

Broader Context

Hims & Hers positions Hard Mints within its expanding portfolio of compounded products, prescription medications, and over-the-counter treatments. The platform integrates digital consultations with licensed pharmacies, enabling patients across the United States and select UK locations to access treatments in a streamlined manner. Since launching in 2017, the company has established itself as a consumer-first health platform addressing sexual health, hair loss, dermatology, mental health, and primary care needs.

The introduction of Hard Mints by Hims reflects the company’s ongoing commitment to pharmaceutical innovation and personalized healthcare delivery—demonstrating how modern technology and clinical expertise can reshape treatment outcomes for patients managing erectile dysfunction.