Everything Bagel Mac & Cheese Is Finally Here – And It's Flying Off Shelves

After years of fans begging for it, KRAFT just made the ultimate mac hack a reality. The brand’s new Everything Bagel Mac & Cheese flavor officially drops on Walmart.com, and it’s the first-ever bagel-seasoned iteration in the entire mac & cheese category.

The Flavor Everyone Was Asking For

Here’s the thing: nearly half of Americans are already customizing their mac & cheese with extra toppings and seasonings – a trend KRAFT calls “mac hacks.” But instead of leaving it to consumers, the brand decided to engineer the flavor itself. Enter everything bagel seasoning, blended directly into the signature cheese sauce. The combination? That savory, slightly tangy everything bagel vibe mixed with KRAFT’s creamy, buttery cheese – a flavor pairing that’s been crushing it in breakfast foods for years.

Why This Matters Now

The flavored mac & cheese category has absolutely exploded over the past five years, growing 7x faster than the original category. Since 2019, over 50 new flavored varieties have hit store shelves, yet somehow, no one had dropped an everything bagel version until now. That gap is wild considering bagels and cream cheese have been a proven combination forever.

KRAFT is using this release as a test run for its new flavor innovation strategy. The company is currently testing more than 60 potential flavors and plans to roll out multiple drops throughout the year – mixing ultra-exclusive small-batch e-commerce releases with limited-edition in-store products.

Here’s How to Get It

The Everything Bagel Mac & Cheese is dropping exclusively on Walmart.com as a micro-limited release – fewer than 15,000 boxes nationwide (that’s literally less than 2% of what KRAFT sells in a single day of original flavor). Nationwide pre-sale kicks off November 25 at 5 AM CT, with official sales opening November 29 at 12 AM CT. The price point: $1.58 per box.

This is the kind of drop that’ll sell out, so if you’re curious about this unexpected bagel-cheese fusion, grab it while supplies last. KRAFT fans can track updates on Instagram [@kraft_macandcheese] and TikTok [@maccheesebykraft].