WisdomTree Secures Dual Fintech Honors: ETF Leadership and Prime Crypto Wallet Recognition at 2025 Benzinga Awards

WisdomTree, Inc. (NYSE: WT), the global financial innovator, has earned two significant accolades at the 2025 Benzinga Fintech Day Awards, solidifying its position at the convergence of traditional asset management and digital finance. The company claimed the “ETF Issuer of the Year” award alongside recognition for WisdomTree Prime®, its personal finance platform, which was named “Best Crypto Wallet.”

The dual recognition highlights WisdomTree’s strategic pivot toward bridging conventional and blockchain-native financial ecosystems. With approximately $139 billion in global assets under management, the firm has demonstrated sustained excellence across two distinct but increasingly interconnected domains: traditional exchange-traded products and emerging tokenized financial infrastructure.

ETF Excellence Meets Digital Innovation

The “ETF Issuer of the Year” distinction acknowledges WisdomTree’s two-decade track record in ETF product design and the firm’s evolution toward next-generation digital structures. Over 20 years, the company has built a reputation for transparent market access through its ETF platform, which now serves investors through both conventional and digital channels.

What makes this recognition particularly significant is the firm’s parallel advancement in tokenization. WisdomTree currently operates the most extensive suite of tokenized funds available on public blockchains—14 funds in total—each providing direct on-chain access to real world assets (RWA) for crypto-native retail investors. This combination of traditional strength and digital innovation demonstrates how legacy asset managers are repositioning themselves in a decentralized finance landscape.

WisdomTree Prime: Redefining the Crypto Wallet Experience

The “Best Crypto Wallet” award specifically celebrates WisdomTree Prime, a personal finance application designed to demystify tokenized real world assets for mainstream users. Unlike traditional crypto wallets focused purely on speculative trading, WisdomTree Prime emphasizes curated access to RWA products on blockchain-integrated infrastructure.

This product category represents a fundamental shift in how institutional-grade assets reach retail cryptocurrency users. By combining user-friendly design with institutional-quality tokenized offerings, WisdomTree Prime addresses a critical gap: investors seeking regulated, transparent exposure to real world assets without navigating complex decentralized finance interfaces.

Bridging Traditional and Digital Financial Worlds

The awards collectively underscore WisdomTree’s competitive differentiation in an increasingly fragmented financial landscape. The company operates through three complementary platforms: its legacy ETF ecosystem, WisdomTree Connect (an institutional digital platform), and WisdomTree Prime for retail crypto-native users.

“We’re honored to be recognized by the Benzinga Fintech Day Awards for our leadership at the intersection of ETFs and digital innovation,” said Jarrett Lilien, President and COO of WisdomTree. “This recognition reflects our commitment to innovation and progress, scaling our tokenization platforms, expanding access to digital products, and delivering more for investors.”

Will Peck, Head of Digital Assets at WisdomTree, added perspective on the broader market transformation: “Being recognized by Benzinga underscores our commitment to redefining what it means to be an asset manager in the digital era. Tokenization isn’t just the next chapter of finance; it’s already improving how money moves and works for investors today. We’re proud to be leading that transformation by bringing tokenized products directly to the crypto-native community, on chain and in the market now.”

Market Positioning and Future Implications

The awards ceremony took place in New York City on November 10, 2025, bringing together fintech leaders and traditional finance stakeholders. For WisdomTree, the recognition validates its strategic bet on tokenization as a core business pillar rather than a peripheral experiment.

The company’s expansion into digital assets—particularly through WisdomTree Prime and institutional offerings via WisdomTree Connect—suggests that established asset managers view blockchain infrastructure not as competition but as an essential distribution channel for reaching emerging investor demographics and use cases.

WisdomTree’s achievements reflect a broader industry trend: traditional finance institutions are no longer waiting for regulatory clarity but actively building products that leverage blockchain technology to enhance transparency, reduce friction, and expand asset accessibility across investor segments.