Capri Sun Answers Consumer Demand: First Resealable Bottle Format Returns After 20+ Years

For over two decades, Capri Sun maintained its iconic pouch format without introducing a single-serve bottle alternative. But recent consumer feedback has prompted a significant shift in the brand’s product strategy. Between 2020 and 2023, approximately 76 percent of requests to Capri Sun’s customer service centered on one consistent theme: consumers wanted a larger serving size to enjoy more of their favorite beverage.

That voice has finally been heard. Capri Sun has officially launched its first resealable bottle in more than 20 years, marking a substantial expansion of the brand’s retail presence and product portfolio. The new Capri Sun bottle format delivers 12 ounces of juice – equivalent to two traditional pouches – and arrives in the brand’s three bestselling flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.

Expanding Beyond the Pouch: A Strategic Market Move

Convenience stores represent the leading destination for beverage purchases, yet Capri Sun has been notably absent from these retail environments. The company recognized this gap and seized the opportunity to meet families where they shop. The resealable Capri Sun bottle is engineered specifically for on-the-go consumption, addressing the practical needs of busy households seeking quality juice options in non-traditional grocery retail settings.

The product maintains the same commitment to quality that built the brand’s reputation: all-natural ingredients, zero artificial dyes, and no artificial sweeteners. This consistency ensures that whether consumers choose the classic pouch or the new bottle format, they receive identical nutritional standards and taste profiles.

Building on Recent Momentum

This launch doesn’t occur in isolation. Capri Sun introduced multi-serve jugs just last year – its first major innovation in over a decade. The bottle launch represents the natural next step in the brand’s evolution, creating a more comprehensive portfolio that serves different consumption occasions and retail environments.

The Kraft Heinz Company, which generated approximately $27 billion in net sales during 2023, continues to demonstrate commitment to innovation across its consumer-facing brands. Capri Sun’s expansion strategy reflects this broader corporate philosophy: listening to consumers and adapting product offerings accordingly.

Nationwide Rollout and Future Growth

The Capri Sun bottle is now available at convenience stores and grocery retailers across the nation. This distribution strategy directly addresses consumer shopping habits while maintaining the brand’s historical stronghold in traditional grocery channels. By expanding into convenience retail categories alongside its iconic pouch – which continues to sell over six million units daily – Capri Sun positions itself to capture additional consumption occasions and reach customers through multiple access points.

The introduction of this resealable bottle format signals that the brand remains responsive to evolving family needs, even after dominating the kids’ beverage category for generations.