Baidu's daily active users reached a peak of 200 million in 2020, then started to decline, and since then there has been no official or reliable third-party disclosure of daily active user numbers.
Last week, 36Kr's latest data showed that Doubao just surpassed 100 million daily active users, and with the traffic driven by the entire ByteDance ecosystem, growth is still ongoing. Perhaps soon, for young people, using Baidu will be as unfamiliar as using Bing—something they've only heard of but never used.
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Baidu's daily active users reached a peak of 200 million in 2020, then started to decline, and since then there has been no official or reliable third-party disclosure of daily active user numbers.
Last week, 36Kr's latest data showed that Doubao just surpassed 100 million daily active users, and with the traffic driven by the entire ByteDance ecosystem, growth is still ongoing. Perhaps soon, for young people, using Baidu will be as unfamiliar as using Bing—something they've only heard of but never used.