Verifying authentic media sources through technical fingerprinting rather than debunking deepfakes—sounds wild just two years back, but honestly? It makes a ton of sense now. The whole approach flips the burden: instead of constantly fighting fake content after it spreads, you'd authenticate the real thing from the start. That's the kind of shift in thinking that Web3 tech enables, where cryptographic proofs can establish provenance and legitimacy upfront. It's less cat-and-mouse, more structural.