For RWA-related projects to establish a foothold in the market, marketing strategies are crucial. Taking a leading tokenization project as an example, its marketing layout is worth industry reference.

First is the in-depth layout of traditional media. Through long-term cooperation with mainstream financial channels, the project has gained exposure far beyond similar RWA projects. This not only enhances brand awareness but also significantly boosts retail investors' trust.

Second is comprehensive coverage across multiple channels. From policy interactions at the parliamentary level and sports sponsorships as attempts to break the circle, to content operations on retail-friendly platforms like YouTube, the entire strategy forms a top-down, from professional to mass communication matrix. This systematic promotion approach enables the project to reach hundreds of millions of potential users.

Third is scenario-based marketing implementation. Instead of just conceptual promotion, it transforms the relatively unfamiliar concepts of tokenization and RWA into perceptible realities through tangible cooperation cases and market activities.

The core of this approach is to break the information silos within the crypto circle, allowing mainstream society to gradually understand and accept the innovative applications of Web3.