2569 Which gold shop is the best to buy from? Compare the 10 most popular gold shops for investment.

This year, investing in gold remains a safe and reliable option for many Thais. But the question that still confuses many is Which gold shop should I buy from to ensure quality and service? This article will help you choose the right gold shop for investment along with guidelines to prevent issues during gold transactions.

Why choose a reputable gold shop

Investing in gold is not just about buying; you also need to consider selling back, maintaining the condition, and product warranties. When you buy from an untrusted shop, you may face problems when trying to sell back at a good price. Therefore, choosing a gold shop certified by the Gold Traders Association of Thailand becomes an essential step.

Compare the top 10 gold shops for investors in 2026

1. Yaowarat Gold Department Store – The most comprehensive gold shop

Founded in 1969, with over 350 branches nationwide, Yaowarat Gold Department Store is the largest network of gold shops. It offers convenient buying and selling of both jewelry and bars, referencing prices from the Gold Traders Association. It is suitable for flexible investment.

Strengths: Many branches, standard pricing, member of the Gold Traders Association
Weaknesses: The large number of branches may lead to inconsistent service in some locations

2. Hua Seng Heng – An established gold shop with 70 years of experience

Hua Seng Heng has over 70 years of service history and is a recognized name in the gold industry. Besides selling jewelry, it also offers online trading of gold bars with real-time market prices and acts as a broker for Gold Futures trading on TFEX.

Strengths: Diverse services, long experience, gold futures contracts
Weaknesses: Online trading may pose cybersecurity risks

3. Mae Thong Sook – Pioneer in online gold investment

Mae Thong Sook has over 60 years of history, originally a traditional gold shop in Yaowarat. Now, it focuses on online gold investment via the MTS Gold platform, offering trading of gold bars, gold medals, derivatives (TFEX), and jewelry with 24-hour real-time trading systems.

Strengths: Complete services, modern online system, diverse derivatives
Weaknesses: 24-hour online trading may lead to impulsive decisions

4. Ausiris Gold – The pioneer in gold bar investment

Ausiris is recognized as the first company to pioneer gold bar investment for savings and investment in Thailand, with over 16 years of experience. It originated from an old gold shop in Phetchaburi since 1920. Currently, it operates through its headquarters in Bangkok, offering online trading, futures contracts, and flexible gold savings programs.

Strengths: Long-standing experience, futures contracts, flexible savings programs
Weaknesses: Market volatility risks for derivative products

5. Aurora Gold Shop – Jewelry and gemstone specialist

Aurora, formerly Sui Seng Heng Gold Department Store, was established in 1973. It specializes in jewelry craftsmanship and now has over 200 branches offering jewelry, diamonds, gemstones, and accessories, including online trading via the Aurora Gold app.

Strengths: Design expertise, many branches, convenient app
Weaknesses: Prices may be higher due to focus on high-end jewelry

6. TTK Tangkang Gold Shop – The oldest gold shop in Thailand

TTK Tangkang has over 160 years of service since the reign of King Rama V. The shop features colonial architecture, a 7-story building, and an antique gold museum. It has more than 30 branches nationwide, offering jewelry and bars at standard prices.

Strengths: Oldest history, museum, high credibility
Weaknesses: Fewer branches compared to competitors

7. YLG Bullion Company – An international firm

YLG started as Uhlim Gold Factory, with over 20 years of history, producing gold jewelry and gemstones for international export. Now, it offers services through the YLG Bullion Trading platform, including gold bar trading, gold savings, jewelry, futures brokerage, and import-export services.

Strengths: International credibility, comprehensive services
Weaknesses: Fewer branches than competitors

8. Tongsip Yaowarat Gold Shop – A well-known shop in Yaowarat

Tongsip Yaowarat has a long history on Yaowarat Road, providing buying and selling of jewelry, diamonds, gemstones, and other precious stones at standard prices of the association. It currently has 5 branches in Bangkok.

Strengths: Extensive experience in Yaowarat market, member of the association
Weaknesses: Focused only on jewelry, no investment or bar services

9. Jin Hwa Heng Gold Shop – Design expert

Jin Hwa Heng has been operating since 1980, focusing on high-quality jewelry trading. It has expanded into digital services, offering online transactions and laser engraving technology for detailed, durable designs.

Strengths: Design expertise, laser technology, online services
Weaknesses: Limited branches, only in Bangkok

10. Thanakit Gold Department Store – Custom-made gold shop

Thanakit has over 40 years of service, originally a gold manufacturing factory. Now, it offers buying and selling jewelry, diamonds, gemstones, and custom-made items like rings, pendants, and more, tailored to customer needs.

Strengths: Customization expertise, diverse services
Weaknesses: No investment or savings services, limited branches

Case Study: Which shop to buy gold from depends on your goals

When choosing the right gold shop, clearly define your investment goals:

If buying as jewelry: Jewelry from shops like Aurora, Thanakit, Jin Hwa Heng is preferable due to diverse designs, but resale value may be lower than bars.

If investing for the long term: Gold bars from shops like Yaowarat, Hua Seng Heng, Mae Thong Sook, Ausiris are better, as they help hedge against inflation and are more stable, though they require storage.

If short-term speculation: Online products like Gold Futures, Forex Gold are more suitable, offering convenience without physical possession but with higher risks.

6 key points to check before buying gold

1. Confirm the shop’s credibility

Buy from shops with long histories, trusted by customers, and members of the Gold Traders Association of Thailand.

2. Decide on the type of gold

Choose whether you want gold bars (96.5% or 99.99%), or jewelry. Each has different prices.

3. Weigh the gold in front of you

Weigh the gold in front of the seller and buyer to ensure no damage or discrepancies.

4. Check the price, premium, and stamping fee

Know the actual price before buying, as prices fluctuate daily.

5. Review other conditions before purchase

Ask about buy-back policies, warranty terms, which are important for resale later.

6. Sell back to the same shop you bought from

Selling back to the same shop ensures quality assurance and better prices.

Conclusion

Deciding which gold shop to buy from does not have a definitive answer but depends on your situation and investment goals. The top 10 shops listed each have their strengths—some are suitable for convenient and diverse trading, some for long-term investment, and others for jewelry purchases.

Most importantly, choose a shop that is trustworthy, certified by the Gold Traders Association, and transparent in service. This way, you can invest in gold with confidence and safety.