The 7 Most Relevant Names in Brokerages for Beginners: Investment Trends in 2025

The investment landscape in Brazil has changed significantly. In 2025, the country has a total of 18 million new investors, according to B3 data, resulting from a convergence of factors shaping the current market.

What Is Driving the Brokerage Market in 2025

Three pillars support this explosive growth:

• Access to education: Approximately 70% of users on digital platforms utilize integrated educational resources, from tutorials to advanced simulators.
• Cost reduction: Digital brokerages can operate with fees up to 80% lower than traditional models, democratizing access.
• Asset expansion: There is greater ease in diversifying portfolios with cryptocurrencies, global ETFs, sustainability bonds, and less conventional alternatives.

In this context, choosing the right brokerage becomes essential for beginners who want to build a solid strategy.

The Main Available Brokerages: Comparative Analysis

1. Nubank Investments: Technology at Your Smartphone’s Reach

Nubank has established itself as a reference in 100% digital operations, especially for users who prioritize mobility. Its operation through Nu Invest expanded in 2025 with new features.

Main features:

• Available products: CDB with 220% of the CDI in returns, fractional shares, real estate funds with no fee, and cryptocurrency integration
• Operational cost: Zero brokerage for orders under R$1,000; free Pix withdrawals
• Competitive edge: AI assistant that personalizes recommendations based on user profile

2. XP Investments: The Largest Retail Player

With 6.2 million clients, XP consolidated its position through massive visibility and constant modernization of its services.

Main features:

• Available products: Access to 12 international stock exchanges, staking operations in crypto assets, and private pension products
• Operational cost: Brokerage starting at R$1.90 for Brazilian stock operations; ETFs with no management fee in the first period
• Competitive edge: Virtual reality simulation platform for practical learning

3. Toro Investments: Efficiency in Frequent Operations

Since its founding in 2010, Toro has positioned itself as a low-cost option. Part of the Santander group, it offers a robust structure with a special focus on day traders.

Main features:

• Available products: Standard market catalog, with sophisticated tools aimed at day trading, including for beginners
• Operational cost: Basic operations are free, including stock brokerage — a unique feature among the analyzed competitors
• Interface: Available in both mobile and browser versions, with various intuitive features

4. Rico Investments: Automation for Beginners

Part of the XP group, Rico emphasizes automation through investment algorithms.

Main features:

• Available products: Algorithm-recommended portfolios, day trading operations with a fixed R$0.99 fee, zero brokerage for ETFs and index funds
• Competitive edge: Real-time alert tool distributed via WhatsApp

5. Clear: Radical Simplicity

Also part of the XP group, Clear bets on simplified operations and minimal costs.

Main features:

• Available products: Fractional shares, access to crypto assets, and structures to prevent impulsive decisions
• Operational cost: Zero brokerage on all products; R$3.90 withdrawal fee
• Competitive edge: “Clear Zen” mode that restricts operations after successive losses, preventing emotional decisions

6. BTG Pactual Digital: Focus on Sustainability

BTG’s digital arm targets investors seeking both conservatism and exposure to more dynamic markets, with an emphasis on sustainable projects.

Main features:

• Available products: Green Treasury (IPCA + 6%), real estate funds with carbon neutrality, and carbon credits
• Operational cost: No fee for initial investments under R$5,000
• Competitive edge: Educational program with certification in personal finance

7. Órama: The Integrated Hub for Financial Life

A platform that goes beyond simple brokerage, offering tools like income tax calculators and in-depth education.

Main features:

• Available products: Multi-market funds, LCI/LCA with daily liquidity, real estate crowdfunding, and over 150 free courses
• Operational cost: No fee for initial investments; 10% performance fee on gains
• Competitive edge: Initial program with R$100 available for first investments; live mentoring sessions

Which Brokerage to Choose? Decision Criteria

The choice depends on the investor profile:

• For day traders: Toro and Rico offer specific structures with reduced costs and sophisticated tools
• For those prioritizing education: Órama and Nubank stand out in content and personalization
• For global diversification: XP provides unprecedented access to multiple exchanges
• For the lowest cost: Clear and Toro maintain zero brokerage structures

Conclusion

The brokerage market for beginners has never been as competitive and accessible. The seven main options presented reflect different strategies and target audiences. The best brokerage is the one that aligns with your financial goals, operational preferences, and level of knowledge. Evaluating fees, educational resources, and available tools is the way to make an informed decision.