Bitwise Advisor Jeff Park: Morgan Stanley's Bitcoin ETF Launch Reflects Distribution and Brand Strategy Considerations

Crypto界网消息，Bitwise Advisor Jeff Park on X platform commented on Morgan Stanley’s launch of a Bitcoin ETF, stating that this move is of significant importance in his view. Jeff Park said that after the first batch of Bitcoin spot ETFs has occupied major liquidity for two years, Morgan Stanley still chose to launch its own branded product, reflecting that, through internal wealth management channels, it assesses that the market size and new customer demand still have commercial viability. Jeff Park further pointed out that Bitcoin ETFs are not only financial products for asset management institutions but also carry symbolic significance at the brand and social levels, and can be used to reach specific client groups such as ultra-high-net-worth individual investors. He also believes that this move can be seen as a defensive arrangement for platform distribution rights and fee retention, i.e., controlling customer relationships through proprietary products rather than transferring distribution profits to third parties. Against this background, Jeff Park expressed his optimistic stance on Bitwise and Morgan Stanley’s related布局.