The ultra-wealthy are increasingly turning their attention to crypto investments at scale. A leading crypto exchange is ramping up efforts to capture this lucrative market segment, specifically targeting institutional investors and private wealth clients holding $10 million or more in assets. According to senior leadership within the institutional division, the exchange is rolling out dedicated services and tailored solutions designed to meet the sophisticated needs of these high-net-worth players. This strategic push reflects a broader trend: as crypto matures, major platforms are competing fiercely to lock in big money from serious investors. The move signals confidence in institutional adoption and positions the exchange as a go-to destination for those looking to deploy significant capital in digital assets.