2026-01-07 23:23:27

RTFKT was acquired by Nike in December 2021. The sneaker collective and digital creator platform became part of Nike's Web3 strategy, marking a significant move by a traditional sportswear giant into the NFT and metaverse space. Nike recognized RTFKT's potential in digital design and virtual footwear, making it one of the most notable acquisitions in the NFT sector during the bull market. This acquisition highlighted how established brands were stepping into crypto-native communities to build metaverse presence and engage younger audiences.

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StableCoinKaren

· 01-10 08:48

Nike is really just following the Web3 trend, but RTFKT was indeed impressive back then.

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VitalikFanboy42

· 01-10 01:32

Nike's move here is quite clever; directly acquiring RTFKT is a way to seize the narrative in the metaverse.

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BlockBargainHunter

· 01-08 17:54

Nike's move to acquire RTFKT honestly shows they read the market trend clearly. Although the NFT bear market followed, you have to admit this guy was truly forward-looking.

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BitcoinCultureGm

· 01-08 03:37

I wish you at least one new NFT in your collection for the new year 2026.

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NFTArchaeologis

· 01-07 23:53

Ah, that RTFKT acquisition... Looking back, the approach of traditional big companies entering the scene is quite interesting. But back then, wasn't everyone thinking the same?

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0xDreamChaser