Major financial institution Morgan Stanley has submitted an application to the SEC to launch spot Bitcoin and Solana ETF products. Insiders reveal that the deeper intention behind this move is worth pondering — institutions are not primarily focused on immediate capital inflows, but rather on improving their brand image, increasing attractiveness to clients, and gaining a competitive edge in talent acquisition through such initiatives.

More importantly, they aim to open new profit growth points through the crypto trading features and tokenization solutions on the E-Trade platform. This is a long-term strategic approach — in the context of the mainstream adoption of crypto assets, they are positioning early to lay the foundation for future business synergy. From Bitcoin to Solana, institutional participation is gradually deepening, and the market ecosystem is accelerating its evolution.