A certain exchange has launched a zero-fee promotion to encourage new investors to start investing from 2026.

Source: PortaldoBitcoin Original Title: To encourage investments, Mercado Bitcoin announces zero fee for new investors Original Link: According to survey data, saving funds is Brazil’s top goal for 2026, with over 40% of the population indicating this objective. However, the challenge is not just saving: leaving resources idle could weaken purchasing power by up to 20% over time.

In this context, a certain exchange announced an unprecedented move in the country, becoming the only player in the field to offer zero-fee investing in Brazil, waiving all fees for cryptocurrencies and smart portfolios within the first 48 hours after account opening.

This initiative is long-term for new customers, encouraging Brazilians to put their funds to work starting from the beginning of the year, allowing investments in Bitcoin (widely regarded as the highest-yielding asset over the past 12 years), other cryptocurrencies available on the platform, or smart portfolios—an automated digital currency investment solution curated by experts from a certain exchange.

Other assets, such as digital fixed income, are already offered for free on the platform. Through this new initiative, platform users can now access a portfolio of over 800 digital assets with zero fees.

The marketing, growth, and digital channels director of the exchange emphasized the platform’s pioneering position, which has been operating for 12 years and has evolved alongside the country’s digital asset market.

“We are recognized for providing an excellent experience for investors, aligned with the demands of the Brazilian market, without compromising regulatory compliance, best practices, and diversified asset portfolios. Now, the fees have reflected the value proposition of our ecosystem, becoming free, expanding access to our entire investment operation without additional charges.”

This move was announced at a strategic moment, at the beginning of the year, to encourage investors to take their first step into the crypto asset market. The director highlighted that by the end of 2025, the regulatory framework for the digital asset sector will be announced, and throughout 2026, the adoption trend of these assets in investor portfolios is expected to grow even more, expanding the potential of this category.

As a strategy to fully leverage the benefits of the zero-fee promotion, the director emphasized diversification as a key point. Bitcoin, due to its higher volatility and ability to capture major upward and downward market trends, should be balanced with complementary crypto assets such as stablecoins, which are pegged to fiat currencies to help reduce portfolio volatility.

The exchange’s initiative applies to all trading modes on the platform—Simplified, Classic, and Professional—including app and web versions.