After some time away, I'm bringing back what we're building with Peek—a platform that constructs a personalized financial model tailored to how you actually behave with money.

Here's what most people get wrong: they treat personal finance as a pure data challenge. Track spending, optimize allocation, run the numbers—sound familiar? But that's missing the real bottleneck. The truth is behavioral.

Everyone despises the word "budgeting." It triggers resistance instantly. Yet when you reframe money management as understanding your own patterns—not restricting yourself, but gaining clarity on what matters—the psychology flips. People engage when it feels like insight, not surveillance.

That's the shift Peek is built around. We're not just collecting financial data; we're helping users map their relationship with money in ways that actually stick. Because sustainable financial behavior doesn't come from willpower or spreadsheets—it comes from self-awareness.