The recent discussions in the crypto community revolve around Berachain's organizational moves. The foundation has decided to significantly streamline — Chief Developer Alberto has stepped down simultaneously, the retail-first strategy has been completely abandoned, and marketing teams with limited results have been cut. It may seem like "downsizing," but in reality, it's an upgrade in strategy.
The new direction is clear: focus on 3 to 5 high-confidence applications, especially those that are not dependent on crypto market volatility and have real revenue. This is not a gamble on the trend but a bet on sustainability.
What supports this strategy? Berachain's PoL mechanism and the over $250 million TVL base have already taken shape. The foundation's current goal is to do "Bera Builds Businesses" — make the protocol profitable and ensure value truly flows to token holders. How? Directly invest product and engineering resources, combined with exclusive token incentives, to incubate ecological projects with real income scenarios.
In plain language, it's a shift from traffic-driven thinking to cash flow-driven thinking. Strip away the bubbles, so that BERA and BGT holders can genuinely benefit and establish long-term competitiveness amid this industry adjustment. This "building business rather than marketing" attitude stands out, especially when many projects are still burning money to expand territory.
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VitalikFanAccount
· 26m ago
Haha, Bera's move this time is pretty ruthless. Cutting the marketing team shows they're serious. Finally, a project that doesn't pretend anymore.
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DaoGovernanceOfficer
· 12h ago
tbh the pivot from retail-first to "actual revenue models" is basically admitting their original governance framework was theater. empirically speaking, most L1s that cut marketing first end up cutting community involvement next—and that's when the real problems start.
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CryptoCrazyGF
· 12h ago
Retail marketing team cut? Cash flow mindset? Bera is really about to get to work, finally someone is not just thinking about harvesting the little guys anymore.
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OldLeekNewSickle
· 12h ago
Cutting retail investors with nice words, isn't it just because there are no retail investors to take over... This set of "from traffic to cash flow" rhetoric sounds like an excuse for the failure of previous money-burning land grabbing.
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RugResistant
· 12h ago
analyzed thoroughly but need to verify those TVL numbers first tbh... berachain dropping the retail-focused playbook could either signal genuine pivot or just reallocating resources to whales. red flags if alberto's departure wasn't voluntary ngl
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MetaMuskRat
· 12h ago
Really? Berachain's recent move seems quite aggressive, cutting retail marketing and directly shifting to cash flow thinking. This is quite a rare level of clarity in Web3. But does Alberto's departure mean anything?
#策略性加码BTC $BNB $SOL $ETH | Berachain Foundation Year-End Operational Disclosure: Cutting Retail Marketing Teams, Reshaping Ecosystem Logic
The recent discussions in the crypto community revolve around Berachain's organizational moves. The foundation has decided to significantly streamline — Chief Developer Alberto has stepped down simultaneously, the retail-first strategy has been completely abandoned, and marketing teams with limited results have been cut. It may seem like "downsizing," but in reality, it's an upgrade in strategy.
The new direction is clear: focus on 3 to 5 high-confidence applications, especially those that are not dependent on crypto market volatility and have real revenue. This is not a gamble on the trend but a bet on sustainability.
What supports this strategy? Berachain's PoL mechanism and the over $250 million TVL base have already taken shape. The foundation's current goal is to do "Bera Builds Businesses" — make the protocol profitable and ensure value truly flows to token holders. How? Directly invest product and engineering resources, combined with exclusive token incentives, to incubate ecological projects with real income scenarios.
In plain language, it's a shift from traffic-driven thinking to cash flow-driven thinking. Strip away the bubbles, so that BERA and BGT holders can genuinely benefit and establish long-term competitiveness amid this industry adjustment. This "building business rather than marketing" attitude stands out, especially when many projects are still burning money to expand territory.