Rapid Adoption of Cryptocurrency in the U.S. Fast Food Industry — Major Chains Launch New Bitcoin Reward Programs

An American fast-food giant has announced that starting from March 1, 2026, it will introduce a Bitcoin reward system for its hourly paid employees at company-operated stores. This attempt to incorporate digital assets into the compensation structure within the fast-food industry is rare and is being watched as a new step to promote employees’ digital asset holdings.

Providing Bitcoin equivalent to $0.21 per hour — Overview of the system

Under this new system, all hourly employees working at company-operated stores will receive Bitcoin rewards equivalent to $0.21 per hour. The management and guarantee of these rewards will be handled by blockchain company Fold, ensuring security and transparency.

An important point is that the awarded Bitcoin will only become available after a two-year vesting period. This design aims to encourage long-term employment while allowing for gradual asset accumulation considering the fluctuations in cryptocurrency values.

From employee incentives to enhancing corporate value

The background of this initiative lies in the challenges faced by American fast-food companies in securing talent and reducing turnover rates. By offering not only traditional cash rewards but also cryptocurrencies like Bitcoin as incentives, the strategy aims to attract younger employees more effectively.

At the same time, companies expect that this measure will improve customer service quality and strengthen employee loyalty. In the long term, the rising value of Bitcoin held by employees can support their asset building, creating a mutually beneficial situation for both the company and its staff.

An example amid the increasing use of cryptocurrencies in the U.S.

This movement is a symbolic example of the acceleration of cryptocurrency practical use across the United States. The adoption of such systems in the fast-food industry suggests that cryptocurrencies are no longer just speculative assets but are reaching a level where they are integrated into actual employment reward systems. This could lead to more companies considering similar initiatives in the future.