DEPT has transformed its 500-person global content studio into DEPT Studios, an AI-enabled content operating system developed in collaboration with Adobe. This overhaul integrates Adobe’s enterprise software, including GenStudio, Workfront, Frame.io, and Firefly AI tools, to automate content production and review processes. The initiative aims to meet the increasing demand for marketing content by leveraging AI and proprietary systems for large-scale global content creation.
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Dept Powers Up Its Global Content Studio With Adobe AI
DEPT has transformed its 500-person global content studio into DEPT Studios, an AI-enabled content operating system developed in collaboration with Adobe. This overhaul integrates Adobe’s enterprise software, including GenStudio, Workfront, Frame.io, and Firefly AI tools, to automate content production and review processes. The initiative aims to meet the increasing demand for marketing content by leveraging AI and proprietary systems for large-scale global content creation.