Booking Holdings (BKNG) recently reported strong Q4 2025 earnings, surpassing revenue and adjusted EPS expectations, and announced its first 25-for-1 stock split for early April. Despite recent stock volatility, the company has shown significant long-term shareholder returns. While a narrative valuation suggests BKNG is 19.4% undervalued, trading at a fair value of $5,061.10, its P/E ratio is slightly above the US Hospitality average, indicating mixed signals for investors.
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A Look At Booking Holdings (BKNG) Valuation After Q4 Beat And First Ever Stock Split Announcement
Booking Holdings (BKNG) recently reported strong Q4 2025 earnings, surpassing revenue and adjusted EPS expectations, and announced its first 25-for-1 stock split for early April. Despite recent stock volatility, the company has shown significant long-term shareholder returns. While a narrative valuation suggests BKNG is 19.4% undervalued, trading at a fair value of $5,061.10, its P/E ratio is slightly above the US Hospitality average, indicating mixed signals for investors.