Apple’s App Store growth is reaccelerating, analyst notes

SelfRugger · 2026-02-23T17:06:24+00:00

Apple's App Store revenue is accelerating, growing 9% year-over-year in February, according to Morgan Stanley. As March approaches, growth trends remain positive, with expectations to meet the firm's forecasts if seasonal patterns hold.

SelfRugger

2026-02-23 17:06:24

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Apple’s App Store growth is reaccelerating, analyst notes

Sam Boughedda

Tue, February 24, 2026 at 1:49 AM GMT+9 1 min read

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Investing.com – Apple’s App Store revenue growth is strengthening in February, with Morgan Stanley saying the latest data points to a faster pace of expansion heading into the March quarter.

The firm’s analyst, Erik Woodring, said in a note Monday that App Store net revenue is growing 9 percent year-over-year month-to-date, which represents “a 230bps acceleration from January off a 700bps easier Y/Y compare.”

Woodring added that quarter-to-date revenue is now rising 7.5 percent, putting it “50bps behind our +8.0% Y/Y March quarter App Store forecast.”

The bank said growth should remain on track as long as March follows its usual trend.

“March quarter App Store revenue would end the quarter in line with our +8% Y/Y forecast if March revenue grows in line with T3Y seasonal average of 10% M/M,” Woodring wrote.

The bank kept its March-quarter App Store growth and Services growth forecasts unchanged at 8 percent and 13.5 percent, respectively.

Morgan Stanley said the acceleration is broad-based across major markets. China’s App Store is growing 4 percent year-over-year after a decline in January, while the U.S. is rising 3 percent, a 40-basis-point improvement. Japan is down 1 percent, while the rest of the world is seeing 22 percent growth.

The analysts also cited rising Mac lead times, noting they have “quickly inflected to multi-year highs” due to demand for the on-device AI tool OpenClaw.

They said stronger Taiwan component supplier revenue in January is another positive indicator, pointing to “very robust strength in server demand coming from the largest global cloud service providers.”

Apple’s App Store growth is reaccelerating, analyst notes

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