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Ulta Beauty taps women athletes for marketing push
Ulta Beauty has launched the “Ulta Beauty Roster” campaign, partnering with six professional female athletes across various sports to promote beauty and athleticism. The campaign, which features digital trading cards highlighting the athletes’ favorite beauty products and qualities like confidence and strength, aims to inspire young girls to participate in sports and engage with the beauty brand. This marketing push aligns with Ulta Beauty’s broader strategy to expand its digital presence and explore new ways to connect with customers, alongside its recent e-commerce marketplace debut and use of AI for personalized recommendations.