VF Corp's Diverging Brand Performance Puts Strategy to the Test

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VF Corporation is facing a critical moment, with its upcoming earnings report on May 20th expected to detail the progress of its turnaround strategy. The company is experiencing a significant split in brand performance, with The North Face and Timberland showing growth, while Vans continues to struggle and weigh on consolidated results. Key strategic priorities include debt reduction and operational improvements to restore investor confidence.

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