Digital search is undergoing a foundational shift due to AI, moving from keyword-based systems to AI-driven, conversational interfaces that synthesize information. This transformation impacts both traditional search engines and social media platforms, requiring businesses to adapt their digital strategies to ensure visibility and accurate representation within these new AI-mediated discovery frameworks. FTI Consulting’s 2025 Consumer Insights Survey highlights that consumers highly value reliability and trust in AI search, indicating opportunities for businesses to monetize credible content through partnerships with AI platforms.
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AI Implementation Across Search Has Entered the Mainstream and Is Redefining Information Discovery
Digital search is undergoing a foundational shift due to AI, moving from keyword-based systems to AI-driven, conversational interfaces that synthesize information. This transformation impacts both traditional search engines and social media platforms, requiring businesses to adapt their digital strategies to ensure visibility and accurate representation within these new AI-mediated discovery frameworks. FTI Consulting’s 2025 Consumer Insights Survey highlights that consumers highly value reliability and trust in AI search, indicating opportunities for businesses to monetize credible content through partnerships with AI platforms.