Li Xiang interprets the Ideal Embodied Intelligence Strategy, with the new L9 equipped with core robot technology

On February 5th, Li Xiang, founder of Li Auto, posted information related to the embodied intelligence strategy on social media, clarifying the company’s focus on automotive and AI businesses, and conveying a long-term strategic direction of “cars as robots.” This also reflects the industry trend of the current new energy vehicle sector shifting towards intelligent deep transformation.

Li Xiang responded to the question of “what is the ultimate form of a car,” clearly stating his view that it is “a car becoming an intelligent entity.” From the Li ONE to the all-new Li L9, Li Auto has never deviated from the fundamental logic of “cars as robots.” Each product iteration essentially represents the continuous advancement and implementation of underlying embodied intelligence technologies, rather than short-term strategic adjustments.

Regarding the company’s allocation of efforts between automotive and AI businesses, Li Xiang explicitly stated that both will be promoted collaboratively with a focus, and that his own efforts will mainly be directed toward core technology research and strategic implementation. This allocation logic aligns with Li Auto’s approach of integrating automotive and AI businesses, and also highlights its determination to advance embodied intelligence.

As an important carrier of Li Auto’s embodied intelligence strategy, the all-new Li L9 has attracted significant attention. According to the China Securities Journal and Zhongzheng Taurus reporters, the vehicle will serve as a phased embodiment of the “cars as robots” concept, equipped with core robotic technologies, and is an important pilot for Li Auto’s progression toward higher-level embodied intelligence.

Industry experts generally believe that embodied intelligence has become a key track for automotive companies’ transformation. Many enterprises are actively deploying in this area, but they face challenges such as technology integration and scenario implementation. Li Auto’s decade of technological accumulation and clear strategic direction provide a practical reference for the industry. Embodied intelligence is not an unattainable ideal; it requires long-term, systematic technological sedimentation and deep integration with product deployment.