Tesla's EU registrations in January decreased by 17%, market share declined

LootboxPhobia · 2026-02-24T09:15:23+00:00

Tesla's new car registrations in the EU in January decreased by 17% year-on-year, with sales totaling 8,075 units, and market share dropping to 0.8%. Despite the overall decline in automotive demand across the EU, the market share of pure electric vehicles increased to 19.3%, intensifying competition.

LootboxPhobia

2026-02-24 09:15:23

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Investing.com — Industry data shows that on Tuesday, Tesla (NASDAQ:TSLA) new car registrations in the EU decreased by 17% year-over-year in January, lagging behind the broader electric transformation trend, despite a general slowdown in overall automotive demand in the EU.

According to the European Automobile Manufacturers Association, this American electric vehicle manufacturer sold 8,075 cars in the EU that month, down from 9,733 units in the same period last year, with its market share dropping from 1.0% to 0.8%.

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EU new car registrations in January fell by 3.9%, while the market share of battery electric vehicles (BEVs) increased from 14.9% last year to 19.3%, highlighting the growing competition in this segment once dominated by Tesla.

Hybrid vehicles remain the most popular powertrain, accounting for 38.6% of registrations, while gasoline and diesel models continue to lose market share.

Tesla’s decline contrasts sharply with strong growth in pure electric vehicles in key markets like France and Germany, highlighting pressure from established European brands.

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