Where is the best place to save gold? Tips for choosing the right gold purchase to match your investment goals 2026

Deciding where to save gold and how to choose the right gold for your needs is an important question for those interested in gold investment, whether for asset preservation or jewelry collection. This article will help you understand the key factors in selecting gold carefully.

Choose gold based on investment objectives: 3 types you need to know

Before deciding which shop to buy gold from, the most important thing is to clarify your purpose for saving gold, as each goal requires different purchasing methods.

If you want jewelry and collectibles for beauty:
Gold ornaments (cast gold in various shapes) are suitable. Although there is an additional premium, their beauty and usability make it worthwhile.

If you want to save gold to hedge against inflation long-term:
Gold bars (cast gold in bar form) are better. They are easier to store, can preserve value, and are suitable for long-term investment.

If you want short-term speculation or have limited funds:
Online products, such as gold trading, may be convenient. No physical possession needed, no storage costs, and transactions are easy. Using margin trading means you can trade large amounts of gold with only a small initial capital.

10 gold shops to consider: characteristics and highlights of each

Below is a list of 10 gold shops in Thailand with long-standing operations and trusted by customers.

1. Huo Seng Heng Gold Shop – Pioneering Online Services

This company has over 70 years of experience, initially focusing on selling gold ornaments. The name “Huo Seng Heng” is Chinese, meaning “unity,” reflecting early Chinese family business values. Now a member of the Thailand Gold Traders Association.

Highlights:

• 5 branches in Bangkok and surrounding areas, main branch in Yaowarat
• Offers online buying and selling of 96.5% and 99.99% pure gold bars
• Real-time prices based on global market rates
• Provides Gold Futures trading services on TFEX

Caution:

• Online trading may pose cybersecurity risks

2. Yaowarat Gold Shops – The Largest Network

An old gold shop with over 50 years of history, starting with gold ornaments and expanding into gold bars based on customer demand. Now has over 350 branches nationwide.

Highlights:

• Easy access across the country
• Prices referenced from the Thailand Gold Traders Association
• Suitable for those who prefer in-branch transactions

Caution:

• Large number of branches may lead to inconsistent service quality
• Tip: choose reputable branches or use online services instead

3. Aurora Gold Shop – Jewelry Expert

A business with over 40 years of experience, originally a goldsmith, now known as “Aurora Diamond Gold,” focusing on buying and selling gold ornaments, diamonds, gold sheets, and jewelry.

Highlights:

• Prices aligned with the Thailand Gold Traders Association
• Offers online trading via Aurora Gold app
• Suitable for those wanting jewelry or auspicious gifts

Caution:

• Prices may be higher due to focus on jewelry and gemstones

4. Ausiris Gold – Pioneer in Gold Bar Investment

This company was the first in Thailand to pioneer gold bar investment. With a history dating back to 2460 (over 100 years ago) in Phetchaburi, it expanded to Bangkok in 2530.

Highlights:

• Headquartered in Bangkok with online trading services
• Offers gold savings, buying/selling bars and ornaments
• Provides ETF gold listed on the stock exchange
• 24/7 transactions via website and app

Caution:

• Investing in bars and ETFs involves market risks
• 24-hour online trading may lead to impulsive decisions

5. Mae Thong Sook Goldsmith – First to Register

Founded in 2495, the first registered gold shop, now with 7 branches and a member of the Thailand Gold Traders Association.

Highlights:

• Well-known in gold investment circles
• Offers MTS Gold online platform for comprehensive investment
• Buys and sells bars, ingots, TFEX derivatives, and ornaments
• Real-time trading based on global market prices 24/7

Caution:

• Derivatives trading carries high risk and potential losses

6. TTK Gold Shop – The Oldest Gold Shop

The oldest gold shop in Thailand, over 160 years old since the reign of King Rama V. The building features colonial architecture, with a second floor museum of ancient gold artifacts.

Highlights:

• Extensive experience and expertise in gold
• Over 30 branches nationwide
• Buys and sells ornaments and bars
• Prices referenced from the Thailand Gold Traders Association

Caution:

• Fewer branches compared to larger gold chains

7. YLG Bullion – International Exporter

A group producing and exporting gold jewelry and gemstones, recognized internationally. Formerly Yuliam Gold Factory, trusted globally for over 20 years.

Highlights:

• Sells 99.99% and 96.5% pure gold bars
• YLG Bullion Trading platform for investment
• Offers bars, ornaments, futures (TFEX)
• Import/export services available

Caution:

• Limited branches; prefer online transactions

8. Tiew Yao Ratchaburi Gold Shop – Diamond and Gemstone Specialist

Long-established on Yaowarat Road, focusing on buying, selling, and exchanging gold ornaments, diamonds, and gemstones. Member of the Thailand Gold Traders Association.

Highlights:

• Offers standard prices for ornaments
• 5 branches in Bangkok
• Ideal for trading jewelry and gemstones

Caution:

• Focused mainly on ornaments; limited investment options

9. Jin Hwa Heng Gold Shop – Laser Engraving Expert

Established since 2523 on Yaowarat Road, offering a variety of gold jewelry designs with modern laser technology for detailed patterns.

Highlights:

• Wide design selection (bracelets, earrings, rings, chains)
• Uses laser technology for sharp, durable patterns
• Available online and in-store
• Prices aligned with the Thailand Gold Traders Association

Caution:

• Few branches, mainly in central Bangkok; online shopping available

10. Thana Kit Gold Shop – Custom Religious Frames

Originally a gold manufacturing factory, now a retail shop for ornaments and jewelry for over 40 years.

Highlights:

• Buys and sells ornaments and gemstone jewelry
• Offers deposit, pawn, and sale services
• Custom orders for religious frames, lockets, name rings, etc.

Caution:

• No investment or savings programs
• Few branches; better suited for jewelry purchase rather than gold saving

Important tips when choosing to buy gold

Select reputable gold shops

Look for shops that:

• Have a long history of trading
• Are trusted by customers and have no fraud records
• Are members of the Thailand Gold Traders Association

Check gold type and quality

• Decide between bars or ornaments
• Gold purity of 96.5% or 99.99%
• Different types have different prices

Verify weight in front of both parties

Weigh the gold in front of the buyer and seller to ensure accuracy and mutual acceptance.

Review prices and fees

Before purchasing, understand:

• Buying/selling prices
• Premiums
• Block fees

These are usually displayed at the shop and change daily.

Check warranty and other conditions

Understand:

• Return policies
• Product warranties (necessary for resale)
• Other shop-specific conditions

Resell to the same shop

Advantages include:

• Confidence in gold quality
• Better resale prices
• Reduced risk of fraud

Where to save gold: key takeaways

When deciding where to save gold, the most important thing is to understand your purpose—whether for jewelry, long-term asset preservation, or short-term speculation. From the 10 shops listed, you can choose the one that best fits your needs. Always select a trustworthy shop, be a member of the Thailand Gold Traders Association, and follow proper procedures to ensure your investment is safe and consistent.