Apple's 50th Anniversary Celebration scheduled for April, Cook promises there will be a "big move"

Tech Home, February 6 — Bloomberg published a blog post reporting that during yesterday’s (Thursday, February 5) all-hands meeting, Apple CEO Tim Cook delivered an important speech on artificial intelligence (AI) and succession planning.

Regarding AI strategy, Cook once again defined artificial intelligence as “one of the most profound opportunities of our lifetime.” He pointed out that Apple has unique advantages that can bring more practical AI experiences to users.

Cook revealed that the next generation of devices will fully utilize AI technology, and in the future, new products and services driven by AI will emerge. This statement further confirms Apple’s ambitions in hardware-based AI, aiming to capture market leadership through a combination of software and hardware.

On succession planning, in response to recent retirements of senior executives such as the Chief Operating Officer, Head of Environment, and General Counsel, Cook said these changes are “carefully planned” natural transitions, not sudden events.

According to the blog post, Cook admitted he is “obsessed” with thinking about the company’s leadership structure for the next 5, 10, or even 15 years, considering it an important part of leadership.

Although he did not mention the departed AI head John Giannandrea and design executive Alan Dye, Cook emphasized that a solid succession plan can ensure the company remains stable during critical moments.

Regarding market challenges, Cook acknowledged that the entire industry is facing a severe “storage chip shortage,” and said COO Sabih Khan is leading the team to seek solutions.

Additionally, Cook announced that Apple will celebrate its 50th anniversary this April. The company is preparing a series of celebratory events for this milestone. When discussing his feelings about this moment, Cook couldn’t hide his excitement. He said, “When you pause to reflect on the past 50 years, it truly makes your heart sing.”

According to the company’s latest Q1 FY2026 financial report, Apple not only achieved a record high in revenue but also broke previous sales records for its core product, the iPhone. This strong financial performance indicates that, despite being over half a century old, this tech giant still maintains vibrant vitality and market dominance, laying a solid material foundation for the upcoming celebration.