Morgan Stanley Trims O'Reilly Auto (ORLY) Target Price to $108, Due To Rising Costs

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Morgan Stanley has reduced its target price for O’Reilly Automotive (ORLY) to $108, maintaining an Overweight rating, due to rising cost pressures impacting the company’s financial outlook. This reduction follows a decrease in Morgan Stanley’s 2026 and 2027 EPS forecasts for ORLY after the company’s Q4 2025 earnings report revealed a slight erosion in operating profit margins despite solid sales and net income growth. Management provided guidance for 2026, projecting continued store expansion, same-store sales growth, and revenue between $18.7 billion and $19.0 billion.

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