Hailey Welch's HAWK Token Gamble Ends in Market Disaster

Hailey Welch, the internet personality who became famous for the “Hawk Tuah” meme, launched a cryptocurrency token that has since become a cautionary tale in the volatile meme-coin landscape. The HAWK token, developed in collaboration with the overHere team, skyrocketed to a $500 million market capitalization upon its debut last week, only to suffer a catastrophic 95% collapse within days. As the token’s value evaporated and the backlash intensified, Hailey Welch has retreated from public view, remaining silent across all social media platforms.

The Meteoric Rise and Spectacular Fall of HAWK

What began as a promising launch quickly spiraled into disaster as the market cap plummeted to approximately $20 million, with daily trading volume dropping below $500,000. The sharp decline reflects a classic pattern in speculative token launches: massive early euphoria followed by aggressive selling pressure from initial investors, which overwhelmed any fresh buyer demand. The remaining liquidity pool, now hovering around $2 million, continues to shrink as increasingly desperate holders liquidate their positions.

The token currently has 14,355 official wallet holders, most of whom face substantial losses on their investments. However, some early traders capitalized on the volatility—blockchain data reveals that one savvy participant netted $365,000 in profit across 23 transactions on launch day, while another made $65,000. These outliers underscore the high-stakes gambling nature of meme-coin launches, where timing and execution separate winners from the masses of retail investors caught holding depreciated tokens.

Hailey Welch Vanishes Amid Controversy and Accusations

Following the token’s launch, Hailey Welch hosted an X Spaces discussion featuring members of the overHere team to address mounting criticism. The call turned confrontational when Hailey Welch abruptly ended the session, stating she was retiring for the evening without committing to further engagement. Since that heated exchange, she has posted nothing on social media, effectively disappearing from public discourse just as the project imploded.

The silence contrasts sharply with the intense scrutiny surrounding the launch. YouTube investigator Coffeezilla published a video explicitly titled “exposing the hawk tuah scam,” which garnered significant attention within the crypto community. In response to accusations, Hailey Welch’s legal representative issued a statement clarifying that 50% of net proceeds from the token allocation went to her, with the remainder funding the broader team. The statement further noted that after accounting for non-crypto staff compensation, Hailey Welch would likely retain only approximately 3.5% of the tokens under the withdrawal schedule—an attempt to counter allegations of unjust enrichment, though it did little to quell concerns among aggrieved investors.

A Market in Terminal Decline

The project now exhibits all the hallmarks of a death spiral: declining liquidity, mass sell-offs, and a retail investor base trapped in a losing position. The combination of Hailey Welch’s unexpected disappearance from social channels, the intensifying scam allegations, and dwindling token value has created a perfect storm that accelerates the token’s descent toward irrelevance. For most participants who purchased HAWK on public markets, the experience has proven financially devastating—a stark reminder of the extreme risks embedded in celebrity-backed meme-coin ventures.