The auto market kicks off the "financial battle"! BYD launches 7-year low-interest loans, with daily payments as low as 29 yuan

Another major automaker has joined the long-term loan trend at the start of the year. On February 25, BYD (002594) officially launched a 7-year low-interest financing policy for all Ocean Network models and some models of the Fangcheng Leopard brand, offering options such as 3-year interest-free, zero down payment, and a minimum daily payment of only 29 yuan. Combined with up to 21,000 yuan in trade-in subsidies, the promotion runs until March 31.

This is the first time the “7-year low-interest long-term loan” policy has been tested, covering main models like Ocean Network Seagull, Dolphin, Seal, and Lion, as well as Fangcheng Leopard’s Leopard 5 Long Range Edition and Titanium 7 series.

According to the plan, consumers can choose a 7-year long-term low-interest installment, spreading the purchase cost over 84 months, significantly reducing monthly repayment pressure. For entry-level models, the daily payment is as low as 29 yuan, greatly lowering the barrier for young and family buyers. Additionally, the 3-year interest-free option provides flexible choices for users preferring short-term repayment, creating a “long and short, high and low” financial matrix.

BYD is not an isolated case. According to Southern Metropolis Daily Finance, by 2026, nearly 20 automakers including Tesla, Xiaomi, Li Auto, Geely, Xpeng, GAC Aion, Changan Shenlan, Chery, and Jetour have launched 7-year low-interest loan policies, breaking the traditional 1-5 year car loan period.

Industry experts generally believe that the current “7-year low-interest wave” is supported by multiple logical factors. On one hand, after the reduction of purchase tax incentives for new energy vehicles, consumer purchase costs have increased. Automakers use financial subsidies to offset pressure and stabilize the end-price system. On the other hand, under the guidance of regulatory rational competition, direct price cuts have become limited, and financial services have become a new competitive arena, helping avoid excessive profit erosion while precisely reaching demand groups sensitive to monthly payments.

As a global leader in new energy vehicles, BYD’s increased focus on Ocean Network’s financial policies sends a clear market signal. Analysts believe that Ocean Network’s focus on a young and mass market aligns highly with the inclusive nature of the 7-year low-interest policy, potentially further strengthening its advantage in the mainstream new energy market priced between 100,000 and 250,000 yuan.

“BYD’s participation also indicates that the domestic auto market competition is shifting from price wars to financial service battles, activating consumer demand through low thresholds and long-term financing,” said a market insider. With the policy window and consumer recovery cycle overlapping, the 7-year low-interest loans are expected to become a standard feature in the 2026 auto market. Automakers will continue to upgrade financial services and build comprehensive competitiveness.