Snoop Dogg once again conquered the crypto community: his NFT collection in Telegram sold out in half an hour

Hip-hop legend Snoop Dogg has once again drawn attention to the cryptocurrency world. This time, the artist launched an ambitious NFT project on the Telegram Gifts platform, which sold out its entire edition in just 30 minutes and earned an impressive $12 million. According to Telegram CEO Pavel Durov, nearly one million digital assets divided into five price categories allowed fans to obtain exclusive collectibles related to the rapper’s image. The market reaction was lightning-fast: global NFT trading volume increased by 7.75% immediately after the launch.

How Snoop Dogg Became an Icon in the Crypto World

Snoop Dogg’s crypto journey began in 2013 when he first sold his music albums for Bitcoin. Since then, his interest in Web3 has only grown. In 2021, he released his first NFT collection called “A Journey with Dogg,” and then actively engaged in collecting digital assets. Snoop acquired famous NFTs from Bored Apes and CryptoPunks series, earning a reputation not just as a fan but as a serious collector. His nickname “Kozomo de’ Medici” became well known in the community. Later, he created his own metaverse, Snoopverse, on The Sandbox platform, collaborated with Clay Nation on the Cardano blockchain, and even bought back his own label, Death Row Records, planning to turn it into a music platform exclusively for NFTs. The 2023 Passport series gave fans special access to exclusive content. His current project on Telegram Gifts is a logical continuation of his long-standing journey in decentralized technologies.

Record-Breaking Speed: How a Million NFTs Disappeared

The Snoop Dogg collection consisted of 996,000 digital assets distributed across five tiers with different price points. The top-tier levels sold out almost instantly: the Westside Sign series (12,000 NFTs at 10,000 TON, about $150 each) sold out in 1 minute and 47 seconds, and Low Rider (24,000 NFTs at 5,000 TON, about $75) in 1 minute and 52 seconds.

Other categories also quickly found owners: Snoop Cigar (120,000 NFTs at 1,000 TON — about $15), Swag Bag (240,000 NFTs at 500 TON — about $7.50), and the basic Snoop Dogg level (600,000 NFTs at 200 TON — roughly $3 each). The purchased NFTs are already actively traded on secondary TON blockchain markets, and official sales and full collection releases will begin in three weeks.

Telegram Gifts: A Revolution in Social Collectibles

The campaign went beyond simply releasing images. Snoop Dogg recorded a new track called “Gifts,” accompanied by a music video that integrates each NFT from the collection. This creative approach turned buying a digital asset into a full artistic experience rather than just a speculative investment. Social media users unanimously called the partnership between Snoop and Telegram “significant” and “legendary.”

Launched in January, the Telegram Gifts platform already shows impressive figures. The debut collection Plush Pepe has a minimum price of 4200 TON (about $11,886), the total market value of all NFTs on the platform exceeded $200 million, and the total trading volume surpassed $122 million.

The key difference with Telegram Gifts is its unique utility. NFTs can be displayed as profile elements within the messenger itself, transforming them from mere speculative tools into social markers of identity and status. This gives each asset additional meaning beyond financial value.

Why Snoop Dogg’s Partnership Was a Turning Point for the NFT Industry

The success of this project is no coincidence. Snoop Dogg stands at the intersection of several powerful trends: iconic status in popular culture, proven experience in cryptocurrencies and Web3, and genuine interest in the technology (not just marketing). His name alone attracts a broad audience beyond the narrow crypto community.

The nearly instant sell-out of nearly a million NFTs confirms that digital collectibles backed by genuine celebrities remain highly attractive. Especially on a growing platform like Telegram Gifts, which offers real utility and social dimension beyond simple blockchain images. Snoop Dogg’s project results indicate a renewed interest in the NFT ecosystem and investor confidence in the long-term value of well-structured digital assets.