While browsing magazines at a 7-11 convenience store in Japan, I flipped to a page titled “Pentagon Pizza Index,” using pizza shop delivery order volumes to predict whether the U.S. military is working overtime, and thereby determine whether it’s time to go to war.

In the last line of tiny print, the data source is Polymarket.
Cleverly packaged as an OSINT intelligence tool, it uses “pizza delivery volume surging 170%” as a hook, tucked in between Japanese mass-market magazines as if it were news.
After reading, people think, “Wow, this pizza index is so interesting,” and then simply scan to get in—only to find out that you can also place bets on geopolitics here.
It doesn’t directly say it’s a prediction market, making it more sophisticated than ordinary crypto ads.