The only hard commodities with real staying power that we can see now are Moutai and Apple, both possessing massive market demand and liquidity characteristics. As for S.F. Express, it's the Apple of the courier industry, and its pricing isn't expensive right now. These three companies share the same nature—when people think of baijiu, they think of Moutai; when they think of smartphones, they think of Apple. Everyone knows S.F. Express charges premium prices but delivers fast. Even if someone else is faster, it doesn't affect S.F. Express's standing in people's minds. This is the premium that brand creates.

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