Outset 媒体指数试营运，推出标准化媒体基准评估，让数据推动决策
Outset Media Index (OMI) launched a trial run on March 12, designed to provide media institutions with data-driven and clear analytical benchmarks. OMI integrates 38 metrics from over 340 media outlets, focusing on audience stability and engagement, breaking away from traditional traffic evaluation methods. The index aims to enhance media performance assessment through transparent methodology, enabling all stakeholders to more effectively plan media strategies and resource allocation.
