Jung Kook Partners with Calvin Klein for Bold New Denim Collection

Global K-pop icon Jung Kook of BTS just stepped back into the spotlight for Calvin Klein’s latest denim campaign, and it’s a comeback that’s turning heads. The collaboration reunites the superstar with the legendary fashion brand in a fresh visual that captures his commanding presence and urban swagger.

Shot by renowned photographer Mert Alas against moody New York City backdrops and set to The Chemical Brothers’ “Block Rockin’ Beats,” the campaign channels movement, performance, and pure star power. Jung Kook delivers exactly what the brand wanted—that perfect blend of confidence and sophistication that defines both his stage persona and Calvin Klein’s aesthetic.

Fresh Silhouettes, Familiar Cool

The denim collection itself reflects Calvin Klein’s commitment to modern style with a nod to '90s nostalgia. Several standout pieces define this season’s offering:

The CK Emblem print reimagines the brand’s signature monogram across an all-over graphic pattern on jeans and trucker jackets, injecting bold energy into classic silhouettes. The Darted Carpenter Jean brings utility inspiration with contrast stitching, designed to pair seamlessly with the matching Darted Workwear Jacket for that statement double-denim effect.

For those after effortless cool, the Barrel Jean delivers with its low-waisted, loose fit and tapered leg—perfect paired with the 90s Trucker Jacket and Matchbox Tee for a cohesive, undone aesthetic. Meanwhile, the 90s Straight Jean gets a contemporary refresh with elevated washes, including vintage and dark rinses that work across multiple styling scenarios.

Campaign Launch and Availability

The campaign rolled out on October 28, with Jung Kook’s images and video content spreading across @calvinklein social channels throughout the week. The refreshed denim collection is now live on calvinklein.com, giving fans and fashion enthusiasts immediate access to the pieces featured in the shoot.

Jung Kook himself shared his enthusiasm: “My fans have been waiting for this return, and it feels amazing to be back in Calvin Klein’s iconic denim. The energy on set was incredible, and I’m thrilled to share this with everyone.”

About the Brand Partnership

Calvin Klein, part of PVH Corp.—one of the world’s largest fashion conglomerates operating across more than 40 countries—continues to position itself at the intersection of bold innovation and timeless design. The brand generated approximately $9 billion in global retail sales in 2024, cementing its status as a lifestyle powerhouse since its founding in New York in 1968.

This collaboration with Jung Kook exemplifies Calvin Klein’s strategy of partnering with cultural icons who embody the brand’s minimalist yet commanding aesthetic. By blending performance-driven styling with accessible luxury, the collection reinforces why Calvin Klein remains a go-to for anyone seeking quality, distinctive pieces that transcend seasonal trends.