Gate's Chief Business Officer Kevin attended the match in Milan to witness Inter Milan's peak moment.

In April 2024, the global leading cryptocurrency trading platform Gate.io reached a milestone in its collaboration with the Inter Milan Football Club. Gate.io’s Chief Commercial Officer Kevin Lee traveled to Milan as the brand spokesperson to witness the deep integration of the brand logo with the passion of the green field. From exclusive privileges in the VIP channel to the giant brand logo display at the center of the stadium, this experience bridging Web3 and the sports world is redefining the paradigm of brand collaboration in the Web3 era.

Kevin watched Inter Milan’s Serie A clash with Cagliari FC at the San Siro Stadium. Inter Milan won 3-1 against Cagliari to dominate the field and move six points ahead of second place in the standings. In this match, Gate.io, as the official sleeve sponsor of Inter Milan, achieved all-round brand exposure at the San Siro Stadium. From the LED screen on the side of the stadium to the scrolling display of the brand logo on the central main screen, to the exclusive branding during the pre-match lineup announcement, to the giant Gate.io logo that dominated the center of the stadium before the game and during halftime, the brand vision was strong throughout the event. At the same time, the entrance of the VIP box and garage, the external gate of the stadium and the façade of the Inter Milan Museum were all paved with a brand identity matrix, which cooperated with the global social media linkage communication covering X, Instagram and other platforms on the day of the game, reaching more than 3 million fans to interact with each other, completing the full release of online and offline brand potential.

This collaboration is not only a victory for brand visual exposure but also a deep resonance of spiritual values. Gate.io and Inter Milan share a global vision and innovative genes. Gate.io’s user base is growing rapidly, having surpassed 22 million, breaking geographical boundaries with blockchain technology, just as Inter Milan connects football fans around the world. The strong alliance of these two international brands will bring broader global influence to each other. Blockchain technology is also reshaping the fan experience by transforming tickets into permanent digital assets and using NFTs to upgrade fan loyalty programs, as both parties will jointly explore a new football interaction ecosystem.

As Gate.io’s Chief Commercial Officer, Kevin shared the football atmosphere of Europe’s top home stadium with fans in Milan. Before the game, Kevin visited iconic landmarks such as the Inter Milan Museum and Inter Milan merchandise shops, and took photos with iconic moments in the team’s history. In the VIP access and VIP lounge at the San Siro Stadium, Kevin experienced a distinguished viewing service. The VIP seats have a great view of the greenery, and it is closer to the stadium than the ordinary stands, bringing an almost zero-distance viewing experience, just a stone’s throw away from the warm-up area of the substitutes. The exclusive VIP lounge provides off-field service, upscale buffet meals before and after the game, and a casual networking opportunity with industry leaders. Gate.io’s well-crafted VIP experience has become an industry benchmark.

Gate.io The strategy of cooperation with Inter Milan extends to the field of social responsibility. On April 9, 2025, Gate.io joined hands with Inter Milan to launch the “Football for the Future: Gate.io x Inter Vietnam Charity Project” to build an 880-square-meter professional football pitch for Cam Xa Primary School. Kevin attended the donation ceremony and gave a speech on the spot, expressing Gate.io’s strong commitment to supporting youth sports. In the future, Gate.io will continue to build a sports ecosystem in the Web3 era and write a new chapter in cross-border cooperation.

Disclaimer: The content here does not constitute investment advice or an offer, solicitation, or recommendation of any product or service. Please note that Gate.io may restrict or prohibit the use of some or all of its services in restricted jurisdictions. For more information, you should read its applicable user agreement.

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