Unlike most companies that want their brand to stand out, Transak has chosen the opposite approach. As a provider of cryptocurrency payment infrastructure, Transak wants to operate quietly behind other brands. According to co-founder and CEO Sami Start, Transak is focusing on modular APIs in the form of white label services for businesses looking to integrate stablecoins into existing platforms.
This allows other companies to offer stablecoin services under their own brand, while Transak operates the underlying technology. Backed by Tether and having raised $40 million, Transak believes that the next wave of stablecoin applications will be more seamless and “invisible.” Their goal is to help users trade cryptocurrencies easily through partner applications.
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