The video platform Rumble announced a merger agreement with AI infrastructure company Northern Data, following a strengthened financial relationship with Tether. The deal is valued at approximately 767 million USD in stock, while Tether invested 775 million USD in Rumble in December 2024, emphasizing the values of free speech and financial freedom.
Paolo Ardoino, CEO of Tether, confirmed that the investment includes 150 million USD for GPU services from Northern Data and a 100 million USD advertising contract. Ardoino stated that the goal is to build infrastructure to protect freedoms and create an open platform to counter Big Tech.
After the investment, Rumble CEO Chris Pavlovski revealed plans to compete for market share with YouTube, helping RUM's stock price increase by 7.6% in 5 days. This deal reflects the trend of cryptocurrency companies expanding into AI services, as seen with Chainalysis and MARA Holdings previously.
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